TSOKANOS S.A. is a 100% family owned Greek company established in 1980 and headquartered in Thessaloniki, Greece. The company is among the leading veterinary solution providers in Greece with more than 10,000 clients and 4,500 catalogue products available, ranging from veterinary pharmaceuticals, vaccines, instruments, consumable and equipment for small and large animals to unique pet accessories and nutritional supplements.
Currently, the company invests in improving and expanding its product line with a view to fuel its rapid growth. The company has recently established a new production line of electronic ear tags, certified by the Greek Ministry of Agriculture. With its new production line in place and fully functional, a key challenge for TSOKANOS S.A. now, is to expand its share within the Greek market as well as to establish a firm footprint within interesting international markets.
During our first meeting with TSOKANOS S.A., we discussed and concluded that the company could greatly benefit from the use of online innovation platforms. More specifically, the main needs that the company could address through the use of online innovation platforms were the expansion of its market at national and international level as well as the innovation of its products according to customer needs. At the same time, two vital requirements of the company that emerged in this respect included the need for establishing a structured process for using the platforms efficiently as well as the need to employ trustworthy platforms.
Watch the video below for a more detailed explanation on how the INNO-4-AGRIFOOD services helped TSOKANOS S.A. to address its needs and requirements.